The language
used in magazines needs to be appropriate for the target audience and after
analysing and looking critically at various magazines within the opera genre,
we can see that the language used may be very different from that used in a
different genre of magazine such as a pop magazine.
The
language used, such in that of the below double page spread taken:
The language style and typography used is quite
sophisticated with no colloquial language which accurately represents the
target audience of the opera genre. The words in the passage have not been contracted
to shortened words such as ‘do not’ to ‘don’t’.
The magazine has used formal synonyms for everyday words to keep the
formality of the magazine and portray a higher standard, such as instead of the
word ‘very’ the magazine has used the words ‘intensely’ where as a different
brand of magazine may have stuck to the word very which would make it easier
for their target audience to read. The sophisticated language would suggest
that the target audience are capable of reading more difficult words.
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