Wednesday, 11 February 2015

Fonts and Masthead font analysis

I am producing an opera magazine, so I will choose fonts that are appropriate for my target audience and the genre of the magazine. I will be using a website called dafont.com; this is a website that allows me to look at many different types of font next to each other and to select ones that will be suitable for my magazine. They have a vast variety of different fonts suitable for different genres; I have chosen fonts that are suitable for my chosen genre of Opera. Opera is a very traditional and stereotypically ‘posh’ form of music and I have tried to reflect this in potential fonts for my magazine. 



The first three fonts selected are of this stereo typical ‘posh’ almost script-like font. I have chosen this because I feel it accurately represents the higher class of people that Opera magazines usually cater for. I have chosen almost a handwriting style to make the magazine seem more raw and real. However for the bottom one I thought I would choose a different style of writing, this is not really something we see on opera magazines, however as my opera magazine will be almost a modern twist on opera this could be appropriate to distinguish this change.
However the font that I have chosen is ‘Lauren Script’. I feel this font is quite aristocratic which helps me connect with the target audience. I feel it is quite easy to read for anybody of any age, also it is in a bold font which will help it to stand out against the background of my choice once it has been enlarged to fit the magazine. I plan to use this font on the masthead alone, I want to use this for just the masthead to draw attention to the name of the magazine as this magazine’s sell line is going to be ‘Opera’s Next Big Thing’ so I want to draw attention to the name so people can remember it and if I put it in a bold and clashing font to the rest it will be easily recognised. For the rest of the text I will use basically, a very standard font that will not be in bold. I am doing this because it sets it apart from the masthead, but also the font will be easily readable so on pages such as the double-page spread article where there will be bulk chunks of text it would be easier to have a font that is not difficult to read in order to not deter people from reading them.

The font I am going to use for the rest of my magazine is going to be Calibri (Body) which will be put in bold for any parts of my magazine that need to stand out slightly more than the rest of the text but stand out less than that of the title.

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